My most recent storytelling endeavor has been supporting Global Conservation's online presence. As a relatively new organization, I've helped them develop a consistent voice, visual brand, and community on their social media channels
I lead the strategy, planning, copywriting, and development of visuals for their Instagram, Facebook, X, and LinkedIn.
A significant focus of the social media strategy I developed for Global Conservation has been increasing their use of formats like reels and shorts.
We work with renowned videographers who capture our work on-the-ground, so it's my job to bring that footage to life on social media to tell the stories.
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