STORYTELLING AND COMMUNITY BUILDING FOR GLOBAL CONSERVATION

strengthening their online presence

My most recent storytelling endeavor has been supporting Global Conservation's online presence. As a relatively new organization, I've helped them develop a consistent voice, visual brand, and community on their social media channels
I lead the strategy, planning, copywriting, and development of visuals for their Instagram, Facebook, X, and LinkedIn.

ENHANCING THEIR WORK THROUGH MOTION

A significant focus of the social media strategy I developed for Global Conservation has been increasing their use of formats like reels and shorts.

We work with renowned videographers who capture our work on-the-ground, so it's my job to bring that footage to life on social media to tell the stories.

I acknowledge that the land I am passionate about protecting is the traditional territory of the Anishinaabe, Haudenosaunee, Huron-Wendat, and is now home to many other diverse First Nations, Métis, and Inuit Peoples. I am deeply inspired by and committed to uplifting stories of these communities.

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