3+ years of storytelling for THE GREENBELT FOUNDATION
Sprearheaded an annual video series: Women in Agriculture
In 2021, in honour of Women's History Month and Ontario Agriculture Week, we launched a series to celebrate female-identifying farmers in the Greenbelt. Due to positive reception, it became an annual series and from 2021-2023, I produced each series.
My roles ranged from subject research, interviewer, location scout, editor, videographer and campaign manager.
Produced and co-directed a tourism video series: Recreation in the Greenbelt
After three years working with the Greenbelt, I noticed a gap in our storytelling. We had yet to highlight the community members who use and rely on the greenspace for recreation purposes. Over 76 million people visit this region per year and I felt that was an important statistic to bring to life in a video series.
My roles as the producer of this series included subject and vendor research, location scout, interviewer, co-director and campaign manager.
CAPTURED THEIR WORK IN ACTION: IMAGE LIBRARY FOR THE GREENBELT FOUNDATION
I had the opportunity to photograph the many facets of the Ontario Greenbelt's work and significantly build-up their media library. These images were used to support social campaigns, op-eds, news articles, research reports, and more. If I didn't take the image myself as labeled below, I acted as producer on the photo shoot.
Photo Credit: Evermaven
Photo Credit: Evermaven
Photo Credit: Evermaven
Photo Credit: Evermaven
Led their SOCIAL MEDIA STRATEGY: CAMPAIGN PLANNING AND ONLINE COMMUNITY BUILDING.
During my time with the Greenbelt, I led the online storytelling for their 48K+ collective audiences across Instagram, Facebook, X, and LinkedIn. This included strategy, planning, copywriting, and the development of visuals.
Over my three years, I facilitated a 10K+ organic follower growth across channels and played a central role in executing an educational campaign that received two national level 2022 Awards of Excellence by the Canadian Public Relations Society (CPRS).
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